The Power of Very Peri

By: Amy Murphy

February 11, 2022

It’s already three months into 2022—how many ways have you found to incorporate Very Peri into your life? In case you missed it, Very Peri, a blue with violet-red undertones, was named Pantone’s Color of the Year.  According to the Pantone Color Institute™, Very Peri is a “new Pantone color whose courageous presence encourages personal inventiveness and creativity.”

Color of the Year 2022 - Pantone - Very Peri

Traditionally, blue hues are known for their tranquil nature, and Pantone’s 17-3938 Very Peri has been entrusted with the dual task of bringing calm into our daily lives while also highlighting the expansive possibilities of the future. For 23 years, Pantone’s Color of the Year has been selected by experts based on worldwide research on color influences. Travel, socioeconomics, textiles, artists, design, and lifestyle trends all influence the final color choice.

According to the Pantone Color Institute™, Very Peri represents not just the merging of our physical and digital lives, but also an existence that holds a world of color options.

But how can you incorporate this color into your own life? You can experiment with Very Peri’s calming power in a number of ways at home. Try painting your walls for a bold and vivid statement or incorporating the color into home décor for a more subtle accent. Bedding, throw pillows, and even pottery in complementary hues can work together to create a livable space that’s sure to spark that wow factor in any conversation.

Feeling adventurous? Take it one step further and incorporate accent colors like Pantone 12-0626 Dried Moss, 18-1718 Hawthorn Rose, 14-1905 Lotus, and 16-5907 Granite Green. These other dynamic hues have been specially chosen for the “visual vibration” they create when used alongside Very Peri.

Want to experiment with fashion and textiles? Very Peri develops unique appearances through different textures, materials, and sheens. Add a bit of whimsy with chiffon or tulle or bring in a bit of futuristic flair with a slick or shimmery metallic finish.

If you’re developing a presence online or in digital art, don’t under-estimate the message of credibility and creativity that Very Peri delivers. Utilizing the dependable strength of blues and the creative, imaginative whimsy of purple, this shade is sure to help create eye-catching and engaging content for the budding designer.

Regardless of medium, this year’s color is ready to offer a myriad of creative options. Ready to add Very Peri into your artwork—and life? Visit the Color of the Year palette exploration webpage to learn more.

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By: Amy Murphy

February 11, 2022